A new study reveals how device connection and data safety shape consumer decisions to buy, keep, and expand Internet of...

A new study reveals that while empathetic AI boosts sales for healthy items, it actually lowers sales for indulgent treats.

Does listening help you persuade? Research finds that while it increases likability, it does not make an argument more effective.

New research reveals how emotional dissonance drives online returns and why the holidays make shoppers less critical of high prices.

Getting to "yes" is visible in the brain. A new study shows that persuasion relies on neural coupling, predicting outcomes...

Selling on a livestream? Your background matters. New data reveals how aligning virtual environments with product types alters consumer psychology.

Marketers have long debated the power of emotion versus logic. Research from the University of Chieti-Pescara suggests the preference depends...

Go beyond the deals to understand the psychology of Black Friday. This article breaks down key research on what truly...

Does putting employees first hurt the bottom line? A study of 120 firms suggests servant leadership increases staff cooperation but...

You have perfect data, but is your presentation order undermining you? Psychologists recently demonstrated that persuasion is a dynamic process...