What makes academic and nonprofit partnerships actually work
A recent study explores what makes academic and nonprofit collaborations succeed. Researchers found that despite differing organizational backgrounds, participants share ...
Spending crypto triggers more guilt than spending cash, study finds
A new study reveals that while consumers apply the same psychological accounting rules to both cryptocurrency and traditional money, spending ...
How giving AI a personality changes the way consumers buy
A new study reveals that consumers prefer AI products that act as submissive servants rather than equal partners or competitors, ...
How short expert recommendation lists change online shopping behavior
A new study reveals that consumers spend more time browsing, skip the obvious choices, and select more expensive items when ...
Why saying “I like it” is more persuasive than “you will like it,” according to psychology
When giving a recommendation, communicators tend to use second-person pronouns like "you." However, new research shows that audiences are actually ...
When wives earn more, do husbands do more chores?
A study of Japanese households reveals that while raising the minimum wage helps close the gender pay gap, it often ...
The hidden trade-offs of using venture debt to delay equity dilution
A study across 59 countries shows venture debt substitutes for early-stage equity while boosting late-stage investment, shifting capital across the ...
How social safety nets are linked to longer lives globally
A comprehensive analysis of multi-decade global data shows that countries with more generous welfare systems and social safety nets tend ...
How 3D logos influence brand trust and consumer behavior
New research reveals that three-dimensional logos can increase brand trust and purchase likelihood by mimicking physical objects. However, this design ...
The psychology of startup drive: how passion translates into business results
A meta-analysis of over 43,000 individuals reveals how entrepreneurial passion translates into business success through self-efficacy and persistence, proving most ...