An analysis of $2 billion in Airbnb bookings finds that vague, subjective claims like "charming" and "luxurious" boost reservations about ...

A study of 58 countries finds that societies comfortable with mistakes tend to produce more entrepreneurs, but the same tolerance ...

A two-year study of CrossFit proposes that some brands earn devotion not by building communities or telling myths, but by ...

A randomized experiment finds that people substantially overestimate how much a raise will improve their life satisfaction, and correcting that ...

A new study tracing early Social Security recipients' children finds that sons moved farther, earned more, and retired in wealthier ...

A study of 270 young workers finds that creativity and problem-solving predict workplace adaptability better than memory or attention, with ...

A survey of 305 people finds that confidence and enjoyment predict crypto investment intentions more strongly than the pursuit of ...

A study in two real stores traces how in-store music shapes whether shoppers return and recommend, working through their sense ...

Using random genetic variation as a stand-in for a controlled experiment, researchers estimate that one extra year of schooling raises ...

Do 10-second commercials actually work? A study tracking website traffic second by second finds micro ads tend to drive more ...