Psychology of Selling and Marketing Relying on financial bonuses might actually be driving your sales team away, new research suggests May 2, 2026
Psychology of Selling and Marketing Why the most emotionally skilled salespeople still underperform without one key ingredient May 1, 2026
Psychology of Selling and Marketing Why cramped spaces sometimes make customers happier: The surprising science of “spatial captivity” April 30, 2026
Psychology of Selling and Marketing Seven seller skills that drive B2B sales performance, according to a Norwegian study April 29, 2026
Psychology of Selling and Marketing What makes customers stick with a salesperson? A study traces the path from trust to long-term commitment April 28, 2026
Psychology of Selling and Marketing When company shakeups breed envy, salespeople may cut corners and eye the exit April 27, 2026
Psychology of Selling and Marketing Study finds Instagram micro-celebrities can shift brand attitudes and buying intent through direct engagement April 26, 2026
Psychology of Selling and Marketing Salespeople who feel they’re making a difference may outperform those chasing commissions April 25, 2026
Psychology of Selling and Marketing Five persuasive approaches and when each one works best for marketers April 24, 2026
Psychology of Selling and Marketing When salespeople feel free and connected to their boss, they’re less likely to quit April 23, 2026
Psychology of Selling and Marketing Want your brand to look premium? New research suggests making your logo less dynamic April 22, 2026
Psychology of Selling and Marketing The color trick that changes how you expect products to smell, taste, and feel April 21, 2026
Psychology of Selling and Marketing A new framework maps how influencers, brands, and platforms all compete for long-term value April 20, 2026
Psychology of Selling and Marketing Why personalized ads sometimes backfire: A research review explains when tailoring messages works and when it doesn’t April 16, 2026
Psychology of Selling and Marketing The common advice to avoid high customer expectations may not be backed by evidence April 15, 2026
Psychology of Selling and Marketing Personality-matched persuasion works better, but mismatched messages can backfire April 14, 2026
Psychology of Selling and Marketing When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age April 13, 2026
Psychology of Selling and Marketing Correcting fake news about brands does not backfire, five-study experiment finds April 12, 2026
Psychology of Selling and Marketing Should your marketing tell a story or state the facts? A massive meta-analysis has answers April 11, 2026
Psychology of Selling and Marketing When brands embrace diversity, some customers pull away — and new research explains why April 9, 2026
