A study of 436 consumers finds that human-sounding AI marketing messages tend to boost willingness to buy by building a ...

New research finds that self-improvement gifts hurt recipients' feelings, prompting lower star ratings and negative word of mouth. But retailers ...

A study of cosmetics shoppers in Tanzania examines how a package's color, images, text, and logo shape whether buyers see ...

A field study of more than 1,200 grocery shoppers finds that digital ads on smart shopping carts raise total spending ...

A survey of 367 crypto investors finds that personality and social media influencers rarely drive decisions directly. Instead, they work ...

A study of 252 millennials suggests that fun and trust, more than product facts, drive engagement with fashion influencers on ...

New research across three experiments finds that business students and sales workers see characters in greed-glorifying Wall Street movies as ...

A new study finds that shoppers who think they know a lot, but actually don't, may be the most likely ...

A field experiment on Twitter found that when prominent economists shared job candidates' papers, the work drew far more attention ...

A large study of U.S. public firms finds that companies with more complex disclosures borrow more, especially when they face ...