Why saying “I like it” is more persuasive than “you will like it,” according to psychology
When giving a recommendation, communicators tend to use second-person pronouns like "you." However, new research shows that audiences are actually ...
When wives earn more, do husbands do more chores?
A study of Japanese households reveals that while raising the minimum wage helps close the gender pay gap, it often ...
The hidden trade-offs of using venture debt to delay equity dilution
A study across 59 countries shows venture debt substitutes for early-stage equity while boosting late-stage investment, shifting capital across the ...
How social safety nets are linked to longer lives globally
A comprehensive analysis of multi-decade global data shows that countries with more generous welfare systems and social safety nets tend ...
How 3D logos influence brand trust and consumer behavior
New research reveals that three-dimensional logos can increase brand trust and purchase likelihood by mimicking physical objects. However, this design ...
The psychology of startup drive: how passion translates into business results
A meta-analysis of over 43,000 individuals reveals how entrepreneurial passion translates into business success through self-efficacy and persistence, proving most ...
People prefer negotiating with women, even when outcomes are identical and gender is hidden
People report greater satisfaction and a stronger desire to work together again when negotiating with women, even when gender is ...
Remote work costs you 21 minutes of exercise a day, study finds
A new study tracking the 24-hour habits of hybrid workers reveals that remote days feature more sleep but significantly more ...
Did generative AI derail the job market for recent college graduates?
Despite fears that artificial intelligence would freeze entry-level hiring, federal labor data shows that recent college graduates experienced normal seasonal ...
How SNAP restrictions on soda and candy affect consumer spending
A recent study examines the impact of removing soda and candy from SNAP eligibility. The research shows these restrictions significantly ...