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Psychology of Selling

Psychology of Selling
New Research

Personality-matched persuasion works better, but mismatched messages can backfire

April 14, 2026
New Research

When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age

April 13, 2026
New Research

Correcting fake news about brands does not backfire, five-study experiment finds

April 12, 2026
New Research

Should your marketing tell a story or state the facts? A massive meta-analysis has answers

April 11, 2026
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New Research

When brands embrace diversity, some customers pull away — and new research explains why

April 9, 2026
New Research

Smaller influencers drive engagement while bigger ones drive purchases, meta-analysis finds

April 8, 2026
New Research

Political conservatives are more drawn to baby-faced product designs, and purity values explain why

April 7, 2026
New Research

Free gifts with no strings attached can boost customer spending by over 30%, study finds

April 6, 2026
New Research

New research reveals the “Goldilocks” age for social media influencers

April 5, 2026
New Research

What today’s shoppers really want from salespeople, and what drives them away

April 4, 2026
New Research

The salesperson who competes against themselves may outperform the one trying to beat everyone else

April 3, 2026
New Research

When sales managers serve first, salespeople stay longer and sell more confidently

April 2, 2026
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New Research

Emotional intelligence linked to better sales performance

April 1, 2026
New Research

When a goal-driven boss ignores relationships, manipulative employees may fight back

March 31, 2026
New Research

When salespeople fail to hit their targets, inner drive matters more than bonus checks

March 30, 2026
New Research

The “dark” personality traits that predict sales success — and when they backfire

March 29, 2026
New Research

What communication skills do B2B salespeople actually need in a digital-first era?

March 24, 2026
New Research

A founder’s smile may be worth millions in startup funding, research suggests

March 23, 2026
New Research

What actually makes millennials buy products on sale?

March 22, 2026
New Research

The surprising coping strategy that may help salespeople avoid burnout

March 21, 2026
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