Across ten experiments, shoppers judged quality-cutting more harshly than shrinking packages or raising prices, and were less willing to buy ...

A study of nearly 200,000 earnings calls finds that the emotional tone of a manager's remarks shapes analyst forecasts, and ...

An IMF team's model finds quantitative easing typically improves the government's overall fiscal position, even when central banks take large ...

Researchers fine-tuned an AI image generator on real consumer reactions and found its ads often matched or beat human-made ones, ...

New research finds that numbers in food and drink brand names raise taste expectations, with written-out numbers like "Two" outperforming ...

A new study finds that China's high-speed rail network may explain up to a third of the country's electric vehicle ...

New research finds employees rarely acknowledge their boss's emotions, but when they do, bosses reciprocate with more attentive responses to ...

New research finds that brand fit boosts engagement differently for human and computer-generated influencers. For virtual personas, a good match ...

When a team has splintered into cliques, a lab study using an escape room suggests that leaders who stress relationships ...

A new working paper models what happens when workers enjoy their tasks enough to work on them unpaid. The result ...