A new Dallas Fed working paper uses administrative microdata to measure how the 2021–2024 surge in unauthorized immigration affected local ...

Four studies suggest an attractive model's face quietly raises how positively we rate the clothes they wear, an effect that ...

A survey of 14,427 workers across 37 countries finds that cultural individualism explains 29 percent of the variation in remote ...

A survey of 100 consumers in Malaysia finds that communication skills strongly shape trust, satisfaction, and willingness to buy, but ...

Consumers who recognize marketing tactics are only about half as protected as you might think. A meta-analysis of 148 studies ...

A study of 436 consumers finds that human-sounding AI marketing messages tend to boost willingness to buy by building a ...

New research finds that self-improvement gifts hurt recipients' feelings, prompting lower star ratings and negative word of mouth. But retailers ...

A study of cosmetics shoppers in Tanzania examines how a package's color, images, text, and logo shape whether buyers see ...

A field study of more than 1,200 grocery shoppers finds that digital ads on smart shopping carts raise total spending ...

A survey of 367 crypto investors finds that personality and social media influencers rarely drive decisions directly. Instead, they work ...