Eric is the founder, publisher, and editor of PsyPost, a science news publication dedicated to accurate, evidence-based reporting on psychology and neuroscience. He founded PsyPost with a simple conviction: that the public deserves science reporting held to the same standard of rigor as the research it covers. Over more than 15 years in science journalism, he has interviewed leading researchers, distilled peer-reviewed findings, and built a publication known for its accuracy and fidelity to the evidence. His reporting has been cited by major media outlets. He holds a Bachelor of Science in Psychology from Bradley University. Through Psychology of Selling, he explores how decades of psychological research can be applied to the art and science of persuasion, sales, and consumer behavior.