Should your marketing tell a story or state the facts? A massive meta-analysis has answers
A sweeping meta-analysis of over 300 studies finds that storytelling outperforms facts in written marketing, but the real winner may...
Read moreDetailsWhen brands embrace diversity, some customers pull away — and new research explains why
New research reveals why diversity initiatives sometimes drive existing customers away and identifies practical strategies brands can use to promote...
Read moreDetailsSmaller influencers drive engagement while bigger ones drive purchases, meta-analysis finds
A meta-analysis of 135 experiments finds that influencer size shapes marketing outcomes in surprising ways, with smaller influencers driving engagement...
Read moreDetailsPolitical conservatives are more drawn to baby-faced product designs, and purity values explain why
New research across nine experiments finds political conservatives prefer baby-faced product designs more than liberals do, and purity-related moral values...
Read moreDetailsFree gifts with no strings attached can boost customer spending by over 30%, study finds
A new study finds that giving customers a free gift before they buy anything can boost spending by over 30%...
Read moreDetailsNew research reveals the “Goldilocks” age for social media influencers
New research finds that social media influencers who appear middle-aged often outperform the youngest creators, challenging the long-held belief that...
Read moreDetailsWhat today’s shoppers really want from salespeople, and what drives them away
New research reveals which salesperson qualities matter most to today's informed consumers, how those preferences shift across retail, direct-selling, and...
Read moreDetailsThe salesperson who competes against themselves may outperform the one trying to beat everyone else
New research reveals that salespeople driven to beat their own past performance may outwork and out-help those focused on beating...
Read moreDetailsWhen sales managers serve first, salespeople stay longer and sell more confidently
A study of 302 B2B salespeople finds that servant leadership is linked to lower turnover intentions and higher confidence, but...
Read moreDetailsEmotional intelligence linked to better sales performance
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A study of 381 pharmacy sales reps in Vietnam found that emotional intelligence, especially emotion regulation, was linked to stronger...
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