New Research

A new study reveals that interacting with AI speeds up our internal sense of time, making us less willing to wait for sustainable shipping.

New data confirms that hyper-targeted marketing triggers a specific psychological defense that ruins brand trust.

A new study analyzes 100 person-brands to reveal how creators move beyond likes to capture actual financial value.

Operational data from a Fortune 100 company reveals that schedule control and training reduce turnover better than commission checks.

Revisiting a 30-year-old economic question: A UW-Madison researcher finds that happy people spend more, challenging the “retail therapy” myth.

A new study reveals that salespeople who obsess over money often perform worse than their peers with different mindsets.

By analyzing decades of data, researchers determined that a salesperson’s sense of autonomy and competence drives performance significantly better than contests, commissions, or other financial rewards.

New research reveals that faking emotions drives B2B salespeople to quit, while authentic interactions boost performance.

Do you argue back or reinforce your own views? Psychology research shows how different resistance strategies change the strength of your opinions.

New research reveals how fashion influencers use "ordinariness" and accessibility to drive consumer purchase intention.