New Research

When companies design marketing campaigns, they must choose the right spokesperson. A 2022 study investigated whether consumers are more persuaded by highly competent experts or warm peers, finding that the best choice depends entirely on the audience's mindset.

CEOs who score higher on narcissism tend to push their companies toward strategies that break from industry norms, new research shows.

Salespeople may improve persuasion by moving their hands. An analysis of TED Talks and controlled experiments shows that using gestures to illustrate concepts helps audiences understand complex information more easily.

Managers often struggle with manipulative or narcissistic employees. A new study reveals that specific leadership behaviors can act as a trigger, causing these "dark" traits to surface and damage the organization.

A new study reveals that interacting with AI speeds up our internal sense of time, making us less willing to wait for sustainable shipping.

New data confirms that hyper-targeted marketing triggers a specific psychological defense that ruins brand trust.

A new study analyzes 100 person-brands to reveal how creators move beyond likes to capture actual financial value.

Operational data from a Fortune 100 company reveals that schedule control and training reduce turnover better than commission checks.

Revisiting a 30-year-old economic question: A UW-Madison researcher finds that happy people spend more, challenging the “retail therapy” myth.

A new study reveals that salespeople who obsess over money often perform worse than their peers with different mindsets.