New Research

Go beyond the deals to understand the psychology of Black Friday. This article breaks down key research on what truly motivates shoppers, from the thrill of the hunt and emotional triggers to the powerful fear of missing out...

Does putting employees first hurt the bottom line? A study of 120 firms suggests servant leadership increases staff cooperation but may inadvertently lower profitability.

You have perfect data, but is your presentation order undermining you? Psychologists recently demonstrated that persuasion is a dynamic process where the specific arrangement of information triggers cognitive shifts that fundamentally change how an audience interprets your message.

A recent study found a surprising U-shaped link between personality and career advancement. It suggests those with either very high or very low levels of so-called "nightmare traits" are most likely to hold leadership positions.

Do shoppers notice when stores fake their discounts? Researchers mined Twitter data to find out. The results show that price manipulation sparks intense backlash, while genuine, limited-time offers successfully drive positive engagement.

We often assume a bad mood ruins productivity. However, a new meta-analysis reveals that daily emotional fluctuations account for less than 5% of job performance, challenging common beliefs about workplace volatility.

Which coupon is better: "5 off" or "5 off a $10 purchase?" A new study reveals the surprising psychology that can make the restricted offer more persuasive, changing how our brains perceive the value of a deal.

Why does K-pop resonate with American Gen Z while C-pop struggles? New research compares their business models to find answers.

To win, you might need to forget. Researchers studying a simple competitive game found that the brains of losers, not winners, held on to information about past moves, a pattern that may hinder performance.

Is it better to persuade with emotion or facts? A large-scale analysis of studies from 22 countries reveals that culture plays a key role, with emotional appeals holding more sway in certain societies.