New Research

A recent study found a surprising U-shaped link between personality and career advancement. It suggests those with either very high or very low levels of so-called "nightmare traits" are most likely to hold leadership positions.

Do shoppers notice when stores fake their discounts? Researchers mined Twitter data to find out. The results show that price manipulation sparks intense backlash, while genuine, limited-time offers successfully drive positive engagement.

We often assume a bad mood ruins productivity. However, a new meta-analysis reveals that daily emotional fluctuations account for less than 5% of job performance, challenging common beliefs about workplace volatility.

Which coupon is better: "5 off" or "5 off a $10 purchase?" A new study reveals the surprising psychology that can make the restricted offer more persuasive, changing how our brains perceive the value of a deal.

Why does K-pop resonate with American Gen Z while C-pop struggles? New research compares their business models to find answers.

To win, you might need to forget. Researchers studying a simple competitive game found that the brains of losers, not winners, held on to information about past moves, a pattern that may hinder performance.

Is it better to persuade with emotion or facts? A large-scale analysis of studies from 22 countries reveals that culture plays a key role, with emotional appeals holding more sway in certain societies.

Discover the science behind Black Friday chaos. Research reveals how scarcity promotions, emotional triggers, and store environments can fuel aggressive shopper behavior.

A study explores how personal happiness spills over into job satisfaction and success in sales.

A new study published in SAGE Open explores how investment bankers’ technical knowledge and adaptability shape client trust. The research reveals that expertise builds credibility, while flexibility strengthens relationships.