How spotting digitally altered ads on social media affects brand sentiment
Researchers found that adolescents who detect hidden photo editing on Instagram view the associated brands more negatively.
Read moreDetailsResearchers found that adolescents who detect hidden photo editing on Instagram view the associated brands more negatively.
Read moreDetailsNew data links Generative AI to better sales outcomes. A study reveals how the tech reduces admin work and boosts...
Read moreDetailsA new study uses brain scans to see how brand history affects shoppers. Results show older brands create less cognitive...
Read moreDetailsA new study of 84 million orders reveals how at-purchase and post-purchase discounts drive online product returns.
Read moreDetailsA study has revealed that listening to a health expert reduces what consumers will pay for sugary foods but does...
Read moreDetailsAre influencers or movie stars better for business? Researchers tested consumer attitudes to determine the most effective endorsement strategy.
Read moreDetailsA study reveals that marketing games fail to influence buyers when they feel rushed, highlighting the limits of gamification strategies.
Read moreDetailsWhy do some ads work and others fail? Brain scans offer new clues to personalized persuasion.
Read moreDetailsBefore you clock in, think about your day. A new study finds this "reattachment" process sparks workplace drive.
Read moreDetailsA new study reveals how device connection and data safety shape consumer decisions to buy, keep, and expand Internet of...
Read moreDetailsPsychology of Selling is part of the PsyPost Media Inc. network.