New Research

A study shows conservatives respond more negatively to sensitive health goods than liberals, driven by differing views on social acceptability.

An analysis of 1,490 adults compares actual web browsing habits with self-reported stress levels to identify key digital patterns.

Why are some bosses humble? New research links it to the specific mix of their sense of power and team closeness.

Does leveraging FOMO hurt your brand long-term? Researchers tracked the emotional crash following flash sales and found surprising results.

Can a computer-generated host replace a human? New data shows that an avatar’s ability to act and think naturally is more vital than a pretty face.

Scientists used eye-tracking to find that ads evoking autobiographical memories help consumers recall brands better than facts.

Researchers found that adolescents who detect hidden photo editing on Instagram view the associated brands more negatively.

New data links Generative AI to better sales outcomes. A study reveals how the tech reduces admin work and boosts effectiveness.

A new study uses brain scans to see how brand history affects shoppers. Results show older brands create less cognitive conflict.

A new study of 84 million orders reveals how at-purchase and post-purchase discounts drive online product returns.