New Research

New research reveals that faking emotions drives B2B salespeople to quit, while authentic interactions boost performance.

Do you argue back or reinforce your own views? Psychology research shows how different resistance strategies change the strength of your opinions.

New research reveals how fashion influencers use "ordinariness" and accessibility to drive consumer purchase intention.

A study shows conservatives respond more negatively to sensitive health goods than liberals, driven by differing views on social acceptability.

An analysis of 1,490 adults compares actual web browsing habits with self-reported stress levels to identify key digital patterns.

Why are some bosses humble? New research links it to the specific mix of their sense of power and team closeness.

Does leveraging FOMO hurt your brand long-term? Researchers tracked the emotional crash following flash sales and found surprising results.

Can a computer-generated host replace a human? New data shows that an avatar’s ability to act and think naturally is more vital than a pretty face.

Scientists used eye-tracking to find that ads evoking autobiographical memories help consumers recall brands better than facts.

Researchers found that adolescents who detect hidden photo editing on Instagram view the associated brands more negatively.